The head of Yahoo was unceremoniously turned away from the business after a rather directionless year. Speculation that the company would be sold or bought out has been popular. For Yahoo, mobile could well be the next lifeblood. The latest round of newly-released cellular apps could well be where the business lives or dies. Article source: Yahoo stakes its future on new ad-rich apps
The IntroNow Television is great
Of these great applications coming out, there is IntroNow Television. It is something that TV-watching people will love. The app is designed specifically to be run while the user is watching TV. The app will listen to the ambient noise with the microphone, compare the sound print to a database of millions of instances, and automatically list which show the user is watching and enter into conversations about the show. The app was at first developed by IntroNow, which was purchased by Yahoo last year.
Get your mail with an app
Yahoo introduced the Yahoo Mail app. It is very functional. The idea of the mail app is to work on personalization. That is what it does the best. The Yahoo Mail app also integrates with Livestand, which is an app that utilizes HTML5 to create a newspaper and magazine reader that delivers content from the Yahoo network and Yahoo-contracted and associated websites. Yahoo’s Content Optimization Relevance Engine and the Cocktails platform are both used for the app.
About the marketing
Yahoo has poured time, development, and much of their marketing muscle into these brand new apps. The majority of Yahoo’s income comes from advertising and marketing. Personalized advertising will be provided with the apps. The new Yahoo applications have a ton of core marketing functionality. The company may not be too happy if the apps do not work like it was expecting.
Citations
Scientific American
Washington Post
PC World
Wall Street Journal
